- STRATEGIC NICHE MARKETING
Our product is for the people through the ages 15-45. Our ring is good for any occasion if you are at a party and just want to show off your glowing ring or if you are somewhere that is dark the light on the ring could help. We intend on having a strong internet presence and aggressive social media marketing to attract clientele.
- STRATEGIC PARTNERSHIPS
To have a good partnership we need good reputation with people we've partnered up with to ensure they know what is going on and everyone's in the same loop and has the same goal for the product. Partnerships with Kay Jewelers and Tiffany & Co. would be great for starting off selling these rings.
- SUSTAINABLE COMPETITIVE ADVANTAGE
In order for this company to top other competitors, it’s Mechatronix’s job to make newer/modern rings with unique features such as color changing and more. This is something no company's done before and our rings will be more than just apparel and style. If we succeed, this will lead our company into competition.
- MARKET SEGMENTATION
Demographics of our company includes a duration of the first 6 years, we will focus on developing rings and small jewelry, and after the duration of 6 years, we will begin to develop new smart technology included with jewelry. The geographics of MECHATRONIX begins with focusing in the country of the United States, but after a certain duration of time, we will start to spread out internationally.
- DETAILED MARKET BREAKDOWN
Our industry would be well organized rows of each section used in the ring making process from start to finish (The beggining process all the way down to the finished product as you proceed through each section in the factory). Rings would be produced and shipped to the buyer who would have provided basic details and info for their ordered ring.
- TARGET MARKET SEGMENT STRATEGY
We will make sure customer needs and feedback are met and listen to their suggestions on what they would like to see in our future ring products.
- INDUSTRY ANALYSIS
Our company serves mainly for entertainment and apparel purposes mixed, involving technology (probably for the first or few times) allowing people to adjust their rings to what they feel best suits them.
Our product is for the people through the ages 15-45. Our ring is good for any occasion if you are at a party and just want to show off your glowing ring or if you are somewhere that is dark the light on the ring could help. We intend on having a strong internet presence and aggressive social media marketing to attract clientele.
- STRATEGIC PARTNERSHIPS
To have a good partnership we need good reputation with people we've partnered up with to ensure they know what is going on and everyone's in the same loop and has the same goal for the product. Partnerships with Kay Jewelers and Tiffany & Co. would be great for starting off selling these rings.
- SUSTAINABLE COMPETITIVE ADVANTAGE
In order for this company to top other competitors, it’s Mechatronix’s job to make newer/modern rings with unique features such as color changing and more. This is something no company's done before and our rings will be more than just apparel and style. If we succeed, this will lead our company into competition.
- MARKET SEGMENTATION
Demographics of our company includes a duration of the first 6 years, we will focus on developing rings and small jewelry, and after the duration of 6 years, we will begin to develop new smart technology included with jewelry. The geographics of MECHATRONIX begins with focusing in the country of the United States, but after a certain duration of time, we will start to spread out internationally.
- DETAILED MARKET BREAKDOWN
Our industry would be well organized rows of each section used in the ring making process from start to finish (The beggining process all the way down to the finished product as you proceed through each section in the factory). Rings would be produced and shipped to the buyer who would have provided basic details and info for their ordered ring.
- TARGET MARKET SEGMENT STRATEGY
We will make sure customer needs and feedback are met and listen to their suggestions on what they would like to see in our future ring products.
- INDUSTRY ANALYSIS
Our company serves mainly for entertainment and apparel purposes mixed, involving technology (probably for the first or few times) allowing people to adjust their rings to what they feel best suits them.